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Business/Consumer
CATI/CAWI – using Confirmit software
Group/Depth recruitment

Retail/Event interviewing
Hall tests
In home
Street/centre interviews
Postcode intercepts

Input at any stage:
Questionnaire design
Moderation
Analysis/reporting

Focus groups
Depths/triads
Consumer insights
Fast turnaround

State-of-the-art online surveying, as complex or as simple as you need it to be

We give
Director level
involvement across all
stages of the research project?

Sector Expertise

RECENT PROJECTS INCLUDE:

FMCG/RETAIL

An area of particular expertise for a wide range of clients. Recent projects include:

IDIs among tenants of a shopping centre for the centre management team.
Brand development research for a top 5 shopping centre.
IDIs and focus groups for a French fragrance house on the role of fragrance in household products.
In-home test using the QRS panel for the development of a new hot chocolate drink.

A specialism of our research team with numerous studies conducted across all vehicle segments (A-J). Recent studies include:

A customer satisfaction study among high net worth individuals for a luxury car manufacturer.
A car clinic test using quantitative and qualitative methodologies.
A communications test among Fleet Managers and drivers for a leading truck manufacturer using an IDI methodology.
Exploratory research among consumers on new car purchase buying behaviour.

We have a long history of conducting IT and telecoms research across both business and consumer markets. Recent projects include:

New product development testing using focus groups among C-level Executives for a well known multinational information company.
A usage and attitude study among professional printers.
Brand development research among IT security specialists.
Development of a home console game among teenagers.

A specialism of our research team with experience in both consumer and business markets. Recent projects undertaken include:

Broad and wide-reaching experience with recent studies including:

Consumer satisfaction studies on behalf of numerous police authorities among victims of crime.
A usage and attitude study among procurement officers in NHS trusts.
Development of a regional and national road safety campaign among young drivers.

We conduct travel and tourism research for a wide range of private and public sector clients. Recent projects include:

Qualitative research on behalf of a tourist board to understand and develop its brand positioning.
Research to improve a tourist board’s online and offline communications.